Privacy policy

Privacy Policy

At ViamPeak, we are committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains what data we collect, how we use it, and the measures we take to safeguard your information when you visit or make a purchase from our online store, which offers blow dryers, cleansing brushes, and curling irons.

1. Information We Collect

We collect only the information necessary to process your orders, improve our services, and communicate with you effectively. This may include:

  • Contact details: such as your name, shipping address, billing address, and email address ([email protected] is used for all customer correspondence).
  • Order information: including the products you purchase (blow dryers, cleansing brushes, curling irons), quantities, and transaction details.
  • Payment data: we do not store full credit card numbers. Payment processing is handled by secure third-party providers who comply with PCI-DSS standards.
  • Technical data: such as IP address, browser type, device information, and pages viewed, collected via cookies or similar technologies to enhance your browsing experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including shipping and delivery.
  • To provide customer support and respond to your inquiries via email.
  • To send order updates, delivery confirmations, and service-related notifications.
  • To improve our website, product offerings, and overall shopping experience.
  • To prevent fraud, ensure security, and comply with applicable legal obligations.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Legal Basis for Processing (GDPR & Similar Laws)

For users in the European Economic Area (EEA) or other jurisdictions with similar regulations, we process your personal data based on the following legal grounds:

  • Contract performance: processing is necessary to fulfill our agreement with you (e.g., delivering products you ordered).
  • Legitimate interests: we may process data to improve our services, prevent fraud, and ensure website security, provided your rights do not override these interests.
  • Legal compliance: where we are required to retain or disclose information by law.

4. Data Storage and Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:

  • Order records are kept for a minimum of 5 years to comply with tax and accounting regulations.
  • Customer correspondence via email is retained for up to 2 years after the last interaction.
  • Technical logs (e.g., IP addresses) are stored for no more than 12 months.

Once the retention period expires, your data is securely deleted or anonymized.

5. Data Security Measures

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

  • SSL/TLS encryption for all data transmitted between your browser and our website.
  • Restricted access to personal data — only authorized personnel who need it to perform their duties can view it.
  • Regular security audits and monitoring of our systems for vulnerabilities.
  • Secure storage of data on servers protected by firewalls and access controls.

While no method of transmission over the internet is 100% secure, we strive to use commercially acceptable means to protect your information.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand how visitors interact with our pages. These may include:

  • Essential cookies: required for the website to function properly (e.g., remembering cart items).
  • Analytics cookies: help us understand which products (blow dryers, cleansing brushes, curling irons) are most popular and how users navigate our site.
  • Preference cookies: remember your choices, such as language or currency.

You can control or disable cookies through your browser settings. However, please note that disabling certain cookies may affect the functionality of our website.

7. Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our business, such as:

  • Payment processors (e.g., PayPal, Stripe) to handle transactions securely.
  • Shipping carriers to deliver your orders.
  • Analytics providers (e.g., Google Analytics) to help us improve our website.

These third parties are contractually obligated to use your data only for the specific services they provide and are prohibited from using it for any other purpose. We do not authorize them to disclose or sell your information.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access: request a copy of the personal information we hold about you.
  • Rectification: correct any inaccurate or incomplete data.
  • Erasure: request deletion of your data, subject to legal obligations.
  • Restriction: limit how we process your data in certain circumstances.
  • Data portability: receive your data in a structured, machine-readable format.
  • Objection: object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us via email at [email protected]. We will respond to your request within 30 days, as required by applicable law.

9. International Data Transfers

If you are accessing our website from outside your country of residence, your information may be transferred to and processed in countries where our servers or service providers are located. We ensure that such transfers comply with applicable data protection laws, including the use of Standard Contractual Clauses or other appropriate safeguards where required.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal data, please contact us at [email protected], and we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page, and the revised version will become effective immediately upon posting. We encourage you to review this page periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please do not hesitate to reach out to us:

Email: [email protected]

We are committed to addressing any privacy concerns you may have and will work to resolve them in a timely and transparent manner.